Desperation strikes! There's an email circulating around Marin County real estate offices these days from the owners of a local real estate company's owners pointing out the differences between their company and another  real estate company here in Marin.  What appears to be a comparison between the two companies turns out to be an unnecessary hit piece that not only attacks the company, but personally attacks the manager of one of their offices.  One of the owners that's circulating this email is an attorney.  On the face of things one might think the email is just pointing out the differences between the two companies with information that may be factual. How clever. Because, when it's said and done, it's a company trying to build themselves up by putting their competition down, instead of promoting themselves based upon their own merits.

      Has the market ,or this company sunk so low, this company has to resort to these kind of tactics? Why would you even think of promoting yourself by demeaning your competitor? Is this their business model?

      In my 25 years of working as a real estate professional in Marin, I have ever seen this kind of behavior. What are these people thinking?

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